Make B2M General Reality-To-Digital Hub
Currently B2M is somewhat of a poor mans version of the scan processing that is possible in designer (albeit lot of those were originally based on B2M)
However, with scan and reality based workflows becoming more and more relevant Allegorithmic has great chance to use B2M to fill a hole.
Compositing and stitching together image sequences to generate HDRI's, processing photos into textures, generating pointclouds and triangle-soup meshes from photos... this could all be condensed into one reality processing software in B2M (well the name would probably need changing, though)
This wouldn't invalidate Designer either. Rather the programs would be complimentary. B2M could effectively link processed hdr, texture and maybe even scanned objects to Designer for further processing into proper substances. (Let's say for example you find really nice wood and bolts somewhere. You'd use your phone to capture those. In B2M you'd process the photos of the wood to PBR textures. You'd process the turn around photos of the bolts into 3D scan data. Then you'd link these directly into designer where you could freely use the data to create complex material (wood with bolt inserts) and start building weathering and control on top of that.